Automated rules let you make changes in your account automatically, based on settings and conditions you choose. You can change your ad status, budget, bids, and more. For example, if you want to boost your keyword bid any time your ad falls off the first page of results, you can set a rule for that. In addition, you can use automated rules to trigger emails, without taking any other action, when specific conditions occur.
Using automated rules can save you time by cutting down the need to monitor campaigns and make frequent, manual changes.
Note: Automated rules aren't supported for Hotel campaigns.
This article shows you an example of how to set up an automated rule.
Note: When scheduling a rule to run at a specific time, it's important to note that standard turnaround time for rules to run is within 2 hours after the conditions are triggered. For instance, if a rule is scheduled for 9 a.m., it may run anytime between 9 a.m. and 11 a.m.
Instructions
Here's an example of how to create a rule to raise your budget for campaigns:
- In your Google Ads account, click the Campaigns icon
.
- Go to the Campaigns, Ad groups, or Search keywords pages.
- Click the 3-dot icon
above the statistics table.
- Select Create an automated rule.
- Select Change budgets from the “Type of rule” drop-down.
- Choose which campaigns to change budgets for (All enabled campaigns, All enabled and paused campaigns, or Select campaigns).
- Under the “Action” drop-down select the action you want to trigger for your campaigns. You can choose to increase your budget by a percentage or specific amount. If you’d like to ensure you budget cost doesn’t exceed a certain amount for the billing period, you can set an optional upper budget limit.
- Choose a condition from the "Choose condition" drop-down.
- Click Add.
Note: Repeat steps 6–9 if you’d like to add multiple actions to your automated rule.
- Define the frequency of your rule.
- Choose the type of email updates you’d like to receive on issues affecting your rule.
- Name your rule.
- Click Preview to ensure you've set up your rule to run the way you want. Previewing is just for verification and doesn't make any permanent changes to your account.
- When you're done, click Save rule.
above the statistics table.