Once you've set up automated rules, you can enable, pause, edit, remove, or filter your rules whenever you like. You can also undo any rules that ran on your Search campaigns. You can also update the email notifications you receive about your rules, view a list of all the changes that your rules have made in your rules logs, and see rule statuses.
Note: When scheduling a rule to run at a specific time, it's important to note that standard turnaround time for rules to run is within 2 hours after the conditions are triggered. For instance, if a rule is scheduled for 9 a.m., it may run anytime between 9 a.m. and 11 a.m.
Managing rules
- In your Google Ads account, click the Tools icon
.
- Click the Bulk actions drop down in the section menu.
- Click Rules.
There, you'll see a list of your rules, along with an icon indicating whether each rule is enabled or paused.
- Enable, pause, or remove any rule in your account: Click the down-arrow next to the status icon.
The action of removing a rule is permanent.
- Edit a rule: Scroll to the right and click Edit. Adjust the settings in the management panel, and click Save. Note that you can't edit removed rules. Also, be aware that editing a rule is the same as removing the original and creating a new one.
- Filter your view to hide removed rules: Click the filter icon, then select the column and value you want to filter for. You have the option of filtering for “rule status,” “name,” “notification setting,” or “validity".
You can hide or unhide paused or removed rules via the 3-dot icon
for the rules table.
- Undo a rule: You can use "Undo" to revert the changes made by campaign, ad group, ad, and keyword rules. To undo a rule, navigate to the Version history page, then click Undo for a rule in the “Actions” column. After you click Undo, a preview pane will open to show you how undoing a rule will impact your account. If everything looks good, you can start the undo from this pane. The undo should finish in the same amount of time that it took to run the rule initially.
Next steps
- Learn more about the changes recorded in your account history
- See common ways to use automated rules