Edit your bids

How to edit your bid for individual keywords or other targeting methods

If your campaigns are using manual bidding, you can set your own maximum CPC bid amount. This will be used instead of the ad group default bid whenever a certain keyword, placement or other targeting method triggers your ad.

Bear in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn How to enable ad group bids, custom bids and bid adjustments for your ad groups.

Edit individual keyword bids

1. In your Google Ads account, click the Campaigns icon .
2. Click Audiences, keywords and content, then click Search keywords.
3. Select the keyword type, such as search or negative keywords.
4. Now select one or more keywords whose bid you want to change.
5. Click Edit drop-down, and select Change max. CPC bids.
6. In the page that opens, you may set a new bid, increase or decrease your bid, raise bids to the first page or top of page CPC. If you would like to use the default ad group bid, leave the amount blank.
7. Click Apply.

Tip: To change the bid for an individual keyword, placement or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.