Edit your bids

You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, and the return-on-investment (ROI) that you generate.

This article explains how to edit your cost per click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.

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Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
Edit the ad group default bid for a single ad group
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop-down menu, then click Ad groups.
  3. Select the appropriate ad group from the list.
  4. Click the pencil button Edit in the 'Default max. CPC' bid column.
  5. Enter a new amount.
  6. Click Save.

This animation demonstrates how to edit your max. CPC bids for a single ad group in your Google Ads account.

Edit your bid for multiple ad groups
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop-down menu, then click Ad groups.
  3. Select the ad groups that you wish to edit by marking the tick box on the left.
  4. Click Edit drop-down. You can choose to change your bid strategy, tracking templates or custom parameters.

This animation demonstrates how to edit your max. CPC bids for multiple ad groups in your Google Ads account.

How to edit your bid for individual keywords or other targeting methods

If your campaigns are using manual bidding, you can set your own maximum CPC bid amount. This will be used instead of the ad group default bid whenever a certain keyword, placement or other targeting method triggers your ad.

Bear in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn How to enable ad group bids, custom bids and bid adjustments for your ad groups.

Tip: If you're using an automated bidding strategy other than Enhanced CPC you won't be able to edit your ad group default bid.

Edit individual keyword bids
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click Audiences, keywords and content, then click Search keywords.
  3. Select the keyword type, such as search or negative keywords.
  4. Now select one or more keywords whose bid you want to change.
  5. Click Edit drop-down, and select Change max. CPC bids.
  6. In the page that opens, you may set a new bid, increase or decrease your bid, raise bids to the first page or top of page CPC. If you would like to use the default ad group bid, leave the amount blank.
  7. Click Apply.
This animation demonstrates how to edit your max. CPC bids for individual keywords in your Google Ads account.

Tip: To change the bid for an individual keyword, placement or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.

Edit bids for targeting methods
 
  1. In your Google Ads account, from the Views bar at the top, select Search or display campaigns
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  1. Click the Campaigns icon Campaigns Icon, then click the Campaigns drop-down menu.
  2. Click Settings, then click the Additional settings drop-down.
  3. Select Custom bid and URL method.
  4. Selecting a targeting method in the drop-down.
  5. Click Save.
  6. Select Bidding.
  7. Enter your new bid and click Save.

Tip: Here are some other bidding options that you might not know about:

  • You can set bid adjustments for better control over when and where your ad appears. They can be used to bid more competitively for mobile devices, locations, days and times. Learn more About bid adjustments.
  • Google Ads also offers automated bid strategies that can set CPC bids on your behalf. Learn more About automated bidding.

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