Edit your bids

You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, and the return-on-investment (ROI) you generate.

This article explains how to edit your cost-per-click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.

On this page

• Edit the ad group default bid for a single ad group
• Edit your bid for multiple ad groups
• How to edit your bid for individual keywords or other targeting methods
• Edit individual keyword bids
• Edit bids for targeting methods

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Instructions

Edit the ad group default bid for a single ad group

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down menu, then click Ad groups.
3. Select the appropriate ad group from the list.
4. Click the pencil button in the “Default max. CPC” bid column.
5. Enter a new amount.
6. Click Save.

Edit your bid for multiple ad groups

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down menu, then click Ad groups.
3. Select the ad groups you wish to edit by marking the checkbox on the left.
4. Click Edit drop down. You can choose to change your bid strategy, tracking templates, or custom parameters.

How to edit your bid for individual keywords or other targeting methods

If your campaigns are using manual bidding, you can set your own maximum CPC bid amount. This will be used instead of the ad group default bid whenever a certain keyword, placement, or other targeting method triggers your ad.

Keep in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn How to enable ad group bids, custom bids, and bid adjustments for your ad groups.

Tip: If you're using an automated bidding strategy other than Enhanced CPC you won't be able to edit your ad group default bid.

Edit individual keyword bids

1. In your Google Ads account, click the Campaigns icon .
2. Click Audiences, keywords, and content, then click Search keywords.
3. Select the keyword type, such as search or negative keywords.
4. Now select one or more keywords whose bid you want to change.
5. Click Edit drop down, and select Change max. CPC bids.
6. In the page that opens, you may set a new bid, increase or decrease your bid, raise bids to the first page or top of page CPC. If you would like to use the default ad group bid, leave the amount blank.
7. Click Apply.

Tip: To change the bid for an individual keyword, placement, or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.

Edit bids for targeting methods

 

1. In your Google Ads account, from the Views bar at the top, select Search or Display campaigns. 

Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.

2. Click the Campaigns icon , then click the Campaigns drop down menu.
3. Click Settings, then click the Additional settings drop down.
4. Select Custom bid & URL method.
5. Selecting a targeting method in the dropdown.
6. Click Save.
7. Select Bidding.
8. Enter your new bid and click Save.

Tip: Here are some other bidding options you might not know about:

• You can set bid adjustments for better control over when and where your ad appears. They can be used to bid more competitively for mobile devices, locations, days, and times. Learn more About bid adjustments.
• Google Ads also offers automated bid strategies that can set CPC bids on your behalf. Learn more About automated bidding.

Related links

• Determine a bid strategy based on your goals
• Choose a bid amount that works for you