Edit your bids

You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, and the return-on-investment (ROI) you generate.

This article explains how to edit your cost-per-click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.

On this page, instructions to



Edit the ad group default bid for a single ad group

  1. Sign in to your Google Ads account.
  2. Select Ad groups from the page menu on the left..
  3. Select the appropriate ad group from the list.
  4. Click the pencil button Edit in the “Default max. CPC” bid column.
  5. Enter a new amount.
  6. Click Save.


If you're using an automated bidding strategy other than Enhanced CPC you won't be able to edit your ad group default bid.

Edit your bid for multiple ad groups

  1. Sign in to your Google Ads account.
  2. Select Ad groups from the page menu on the left.
  3. Select the ad groups you wish to edit.
  4. Click Edit. You can choose to change your bid strategy, tracking templates, or custom parameters.

How to edit your bid for individual keywords or other targeting methods

If your campaigns are using manual bidding, you can set your own max. CPC bid amount. It will be used instead of the ad group default bid whenever a certain keyword, placement, or other targeting method triggers your ad.

Keep in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn how to enable Display Network bidding features.

Edit individual keyword bids

  1. Sign in to your Google Ads account.
  2. Click Ad groups. Select the ad group with the keyword whose bid you want to change.
  3. Click Keywords. Select the keyword whose bid you want to change.
  4. Click Edit. Select Change max. CPC bids.
  5. In the page that opens, you may set a new bid, increase your bid, or decrease your bid. If you would like to use the default ad group bid, leave the amount blank.
  6. Click APPLY.


To change the bid for an individual keyword, placement, or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.

Edit bids for managed placements, topics, interests & remarketing, gender, or age

  1. Sign in to your Google Ads account.
  2. From the workspace bar at the top, select Display campaigns.
    Note: If you prefer to use the navigation panel on the left, click Change view in the top right of your Google Ads account.
  3. Select an ad group.
  4. Select Settings.
  5. Click Additional settings.
  6. Select Custom bid & URL method.
  7. Selecting a targeting method in the dropdown.
  8. Click Save.
  9. Select Bidding.
  10. Enter your new bid and click Save.


Here are some other bidding options you might not know about:

  • You can set bid adjustments for better control over when and where your ad appears. They can be used to bid more competitively for mobile devices, locations, days, and times. Learn more about bid adjustments.
  • Google Ads also offers automated bid strategies that can set CPC bids on your behalf. Learn more about automated bidding.
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