Filter your view of performance data

Filter your account statistics to search for the data that interests you most, such as keyword text, average cost per click (CPC) or impressions.

This article shows you how to create a custom filter and save it for easy access in the future.


How to create and save a filter

  1. Sign in to your Google Ads account.
  2. Click on one of the items in the page menu, such as Campaigns or Ad groups, to view that page’s statistics table.   
  3. Click the filter button Filter above the statistics table.
  4. Start typing, or choose the condition of your filter in the drop-down menu that appears. 
  5. Click Apply. A description of your filter will appear above the table, and the table’s data will be updated to match your filter.  
  6. (Optional) to get just the data you’re looking for, add and remove conditions:

    1. To add more filter conditions, click next to an existing condition. 
    2. To remove a condition, click on a condition, then click the X button that appears.
  7. To return to an unfiltered view of your table, click the X above the statistics table. 
  8. (Optional) to save the filter you’ve created for later use, click the save button , enter your filter name and click Save.

How filters can help you optimise your account

Filters can help you identify problem areas with keywords, ads or campaign settings that may require action or could be improved.

Here are a few suggested filters you can use to identify specific issues:

  • Keywords that need your attention
    • Low-performing keywords: CTR < X%
    • Keywords that don't appear on the first page on average: Avg position > 8
    • Keywords with potential problems: Status = Not triggering ads: critical issues
  • Ads that are not being shown
    • Disapproved ads: Approval Status = Disapproved.
  • Non-cost effective areas
    • Higher-cost and lower-performing keywords: Cost > X; Conversion rate < X%


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