If you've added assets to your ads—a phone number, for example, or a link to your website—you can check how these assets are performing. Just visit your Google Ads account to check how many clicks and impressions your ad asset has received, its related costs, and other statistics. This data can help you decide which types of ad assets work best for your ad, and when it's time to add or remove an existing ad asset.
Find your ad asset statistics
Use the "Assets" page to view statistics for all of the ad assets for your account, campaigns, and ad groups. You can also manage your assets on this page.
Find the Assets page and view your statistics:
, and choose the asset type. While in table view, you can choose to display detailed or aggregated statistics:
The total row in the report may not match the sum of the individual rows because the total row shows data with duplicates removed. An ad asset can be shown alongside other ad assets so if multiple assets are served together, each ad asset will report the same ad impression or click in the individual rows of the table view. However, the total row at the bottom of the table view will show the data with duplicates removed. For instance, if 4 sitelink assets were served together, the total row will only show one impression, but each of the 4 sitelinks presented in the table format will also show one impression each in their respective row.
Ad asset statistics are available for ads that appear on Google Search, Google's search partners for mobile, and, in some cases, the Google Display Network.
Here's what the columns on the "Assets" page show when you switch to table view:
and select Click type.Tip
- Enable the "Policy details" column to read information about why your assets are disapproved or limited based on our advertising policies.
- The statistics table at the "All Campaigns" view will show all of your existing assets, even if they haven't accrued impressions or clicks. (Your performance metrics may appear as "0" in the statistics table). However, when you view the statistics table for a specific campaign, performance data will only appear within the table for those ad assets that have received impressions or clicks.
The account-level automated assets report
Use the "Account-level automated assets" page to show more specific data for ads with account level automated assets.