Tracking performance on the Home tab

This article applies to the previous AdWords experience. Determine which AdWords experience you’re using.

As you might know, the AdWords Home tab is a one-stop shop for much of your account information. Once you're familiar with it, you can customize some of the modules on the page to better monitor your performance.

Choose or remove your modules

When you sign in, you can see as many or as few of the modules -- those boxes on the page that show information about your account -- as you'd like. Just follow these steps to pick the ones that are most important to you:

  1. Sign in to your AdWords account.
  2. If you're not already on the Home tab when you sign in, click the Home tab.
  3. Click the Customize modules link in the upper corner.
  4. Under "Select modules," you'll see the modules you can choose from. Next to each one, check or uncheck the box in the Show? column, depending on whether or not you'd like to see it when you sign in.
  5. Click Save.
Try it out

Customize preset modules

We've created some preset modules for you, based on what many advertisers like to see. You'll see a performance graph, for example, that shows your clicks over time.

Still, you might find that impressions -- not clicks -- are more interesting to you. Or maybe you'd like to see both your costs and your clicks on the Performance graph shown here.  If that's the case, you can just customize the preset modules. Here's how:

  1. Sign in to your AdWords account.
  2. If you're not already on the Home tab when you sign in, click the Home tab.
  3. Click the Customize modules link in the upper corner.
  4. Below the "Select modules," you'll see all your preset modules. From there, click the drop-down menu to choose which area you'd like to customize. If you choose "All campaigns," for instance, this means that this will affect the modules below that focus on all your campaigns overall, such as the Performance graph.
  5. In the next drop-down, choose a metric -- or statistic -- you'd like to filter by. If you choose "Cost," for example, the Performance graph will show your costs instead of your clicks over time.
  6. Next, if you'd like, choose another metric to compare to the first metric. For example, if you choose "Cost" for the first metric, and then you choose "Clicks," in this second drop-down menu, your Performance graph will show both your clicks and costs over time.
  7. When finished, click the Save button above the preset modules.
Try it out

Create a custom module

Want to see which ads always have more than 100 impressions? Or which of your ads have less than 50 clicks? You can create custom modules that show you specific information each time you sign in. Here's how:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. You'll see several sub-tabs: Campaigns, Ad groups, Ads, Keywords, Networks, Audiences, Ad Extensions, and Dimensions. If you don't see some of these but would like to, click the drop-down button at the end of the tabs to add more.
  4. Click a tab -- that is, a category -- you'd like to create a custom module for. If you'd like to create one for keywords, for instance, click Keywords. Then, in the grey bar below the tabs, click the drop-down menu that says Filter.
  5. From here, you can remove an existing module (by clicking Remove next to any listed module)  or Create filter to create a new module.
  6. After clicking Create filter, you'll see a drop-down menu with several choices for areas you can filter by. For example, if you want to create filters for keywords, you can filter by clicks, impressions, or Quality Score.
  7. After making your choice, you'll see a second drop-down menu where you can further filter your choice. These options will depend on which selections you've made in the previous tab. If you choose clicks, for example, you'll be able to choose whether you want clicks that are greater, less than, or equal to a certain number.
  8. Enter the amount you'd like to filter by in the empty box.
  9. If you'd like to filter this further, click the +Add another link. You'll then follow the same steps of selecting a category, a filter type, and entering a value.
  10. Click the Save filter box,  give your filter a name, and click the Apply button. Then, to add this new filter to your Home tab, click the Home tab.
  11. Click the Customize modules link in the top left-hand corner.
  12. Find the name of your new filter in the list of modules, and click the box under the Show? column.
  13. Click Save. You'll now see this new custom module on your Home tab.

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