Automated rules

A feature you can set up to automatically make changes to your ad statuses, budgets, and bids, so you don't have to spend so much time manually monitoring your campaigns.

  • Here are some examples of what you can set a rule to do automatically: change your budget on certain days of the week, turn on and off certain ads for a special promotion, and pausing keywords that aren't performing well.
  • You choose the requirements for your rule, including what types of changes it can make, how often it will run, and at what time of day.
  • It's especially important to select minimum and maximum limits for your bids and budgets so that you don't accidentally spend more than you want or decrease your traffic.
  • To get started creating rules, just click the "Automate" button on the Campaigns, Ad groups, Keywords, or Ads tab in your account.

How to create a rule
Common ways to use automated rules
See more articles

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center