A feature you can set up to automatically make changes to your ad status, budgets, and bids, so you don't need to spend time manually monitoring your campaigns.
- Here are some examples of what you can set a rule to do automatically:
- Change your budget on certain days of the week
- Turn on and off certain ads for a special promotion
- Pausing keywords that aren't performing well
- You can choose the requirements for your rule, including what types of changes it can make, how often it will run, and at what time of day.
- It's important to select minimum and maximum limits for your bids and budgets so that you don't accidentally spend more than you want or decrease your traffic.
Instructions
Here are steps to create an automated rule:
- In your Google Ads account, click the Tools icon
.
- Click the Bulk actions drop down in the section menu.
- Click Rules.
