Create, save and schedule reports from your statistics tables

You can find specific performance data that interests you by customising the statistics tables of your Google Ads account using columns, segments and filters. Once the table looks exactly as you want it to, you can download it as a report in a variety of formats and save it. Your saved reports are visible to everyone with access to your account. You have the option to see all reports, or only the reports that you created. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.

There are two places to view and analyse your performance data: in your statistics tables and in the Report Editor.

This article explains how to manage the data in your statistics tables. You’ll learn how to:

  • Customise your statistics tables using columns, segments and filters to get the data you need at a glance.
  • Create one-off or recurring reports from the data in your statistics tables that you can download, schedule and share with others.

Instructions

How to customise your statistics table

  1. Sign in to your Google Ads account.
  2. In the left page menu, click on the page that has the data that you’d like to view.
  3. Check that the table contains the date range, columns, filters and segments that you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as rows. For detailed steps on customising your table, refer to this article.

How to download the table as a report

  1. Go to the page that has the statistics table that you’d like to download.
  2. Click the download icon download icon in the top right-hand corner above the table.
  3. Click Download, then select the format of the report. Available formats include Excel CSV, TSV, PDF, XLSX, XML and Google Sheets.

How to schedule report emails and save the table as a report

You can have Google Ads email a statistics table as a report to you and other people who have the access level to view your reports. If you’ve customised your statistics table, you can also save a copy of it that you later review and edit in the Report Editor.

  1. Go to the page that has the statistics table that you’d like to share.
  2. Click the download icon download icon in the top right-hand corner above the table.
  3. Click Schedule.
  4. Choose the frequency (examples: daily, weekly) that the reports are sent and in what format (for example, CSV and PDF).
  5. Complete the other optional settings for your report.
  6. To save a copy of the table that you can edit in the Report Editor, click Save this report and enter a name.
    Saved reports that you haven’t accessed in over 18 months are automatically removed from your account. You can access a report by opening or downloading it, or by opening a dashboard that has the report.
  7. Click Schedule.

Tip: Review and edit existing reports in the Reports page

The Reports page is the place to review, edit, delete or add new reports. For example, if you need to check the frequency of a report or change its recipients, the Reports page is the place to find all the details about your existing reports. Learn how to manage your reports from the Reports page.

When reports will run

Reports for individual accounts begin running at 1 a.m. in your designated time zone. Reports for manager accounts begin running at 5 a.m. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1 a.m. Pacific Time for individual accounts and 5 a.m. Pacific Time for manager accounts.

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