Image ad: Definition

A type of ad that includes a graphic to promote your business.

  • An image ad consists of an image that you provide featuring information about your business, services, or products. When people click anywhere on your ad, they'll be taken to your website.
  • Image ads can appear on webpages and other places in the Display Network.
  • Your image ad can use a static image, animated image, or a GIF, and can be in a range of sizes.
  • To run an image ad, you create an image and upload the file to your Google Ads account. You can also use our free tool, the Ad Gallery, to create an image from our templates.
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