Google forwarding number

Google forwarding number is a unique phone number from Google that can be used in your ads to help track calls to your business. It can be used by turning on call reporting in your account settings.

Countries where Google forwarding numbers are available

Google forwarding numbers are currently available in the following countries:

Country

Toll-free number

Local number

Australia

A green checkmark or tick icon.

A green checkmark or tick icon.

Belgium

A green checkmark or tick icon.

A green checkmark or tick icon.

Brazil

A green checkmark or tick icon.

A green checkmark or tick icon.

Canada

A green checkmark or tick icon.

A green checkmark or tick icon.

Czech Republic

A green checkmark or tick icon.

A green checkmark or tick icon.

Denmark*

A green checkmark or tick icon.

 

France

A green checkmark or tick icon.

A green checkmark or tick icon.

Germany

A green checkmark or tick icon.

A green checkmark or tick icon.

Hungary*

A green checkmark or tick icon.

A green checkmark or tick icon.

India**

A green checkmark or tick icon.

 

Japan**

A green checkmark or tick icon.

A green checkmark or tick icon.

Ireland

A green checkmark or tick icon.

A green checkmark or tick icon.

Israel

A green checkmark or tick icon.

A green checkmark or tick icon.

Italy

A green checkmark or tick icon.

A green checkmark or tick icon.

Mexico

A green checkmark or tick icon.

A green checkmark or tick icon.

Poland

A green checkmark or tick icon.

A green checkmark or tick icon.

Romania

A green checkmark or tick icon.

A green checkmark or tick icon.

Russia

A green checkmark or tick icon.

A green checkmark or tick icon.

Slovakia

A green checkmark or tick icon.

A green checkmark or tick icon.

South Africa

A green checkmark or tick icon.

A green checkmark or tick icon.

Spain

A green checkmark or tick icon.

A green checkmark or tick icon.

Sweden

A green checkmark or tick icon.

A green checkmark or tick icon.

Switzerland

A green checkmark or tick icon.

A green checkmark or tick icon.

United Kingdom*

A green checkmark or tick icon.

A green checkmark or tick icon.

United States

A green checkmark or tick icon.

A green checkmark or tick icon.

*Toll free number equivalent to a local number

** Caller ID shows a Google number—not the customer's number 

How it works

When enabling call reporting or message reporting, Google provides a unique phone number that's displayed with your ads or extensions. If a potential customer calls or messages this phone number, Google Ads will route the call or message to your business phone number. You'll then be able to see detailed reports about calls or messages generated from your ads..

About phone numbers

Whenever possible, Google forwarding numbers will share the same area code or prefix number as your business. Otherwise, a local number area code or prefix for your geographic region will be used instead. In some cases, a local Google forwarding number may not be available. When this happens, your ad will show a toll-free Google forwarding number instead. Google forwarding numbers are either toll-free, equivalent to a local number, or a local number.

Important: Since Google forwarding numbers associated with your call reporting or message reporting are property of Google, they can change or be reassigned. For that reason, you can't use your Google forwarding number outside of call reporting, message reporting and website call conversion tracking

Where forwarding numbers don’t work

Display network: Call extensions targeting the Display Network don’t support Google forwarding numbers or tracking calls as conversions.

Ads with low traffic: Google forwarding numbers may not show with desktop ads if your ad group isn’t getting a minimum number of clicks in a four week period. Your business phone number will be shown in that case (there’s no minimum requirement for ads on high-end mobile devices.)

Outside of Google ads: Google forwarding numbers shouldn’t be copied and promoted outside of Google Ads. These numbers are a property of Google and can change or be reassigned at any time.

Frequently asked questions

Which phone number will be shown in my ads when call reporting or message reporting is turned on?

When you use toll free numbers in the US:  Your ads will be shown with a Google Forwarding Number. 

When you use all other types of phone numbers: Your business phone number will appear in the ad. After clicking on the ad, users will see the Google forwarding number in their dialer.

How do I remove a Google Forwarding Number in my ads?

Remove forwarding numbers by turning off call reporting or message reporting. Once this change is made, your ads will show your business phone number instead. Note that the associated call or message reports will no longer be available without call reporting or message reporting.

Are Google Forwarding Numbers allocated to my ad indefinitely?

A Google Forwarding Number is designed to track your call or message ads performance, and the number may vary over time. Therefore, it is not recommended to copy or promote the Google Forwarding Number beyond your ad campaign with Google Ads.

What happens if someone calls the Google forwarding number, saves the number, and calls again later? 

Calls will still connect to the business for 60 days after the user’s initial call. Every time the user calls within that time period, the 60-day window is reset and the number will remain connected for another 60 days. After an entire 60 days expire, the number will no longer route calls to the business.

What happens if someone doesn’t call after clicking the ad, writes down the Google forwarding number, and calls back later?

If the user calls the Google forwarding number within two hours, the call will connect. After two hours, the call will not be routed through to the business and the Google forwarding number may be reallocated. Keep in mind that this is a rare scenario, as the vast majority of calls happen within five minutes of the user seeing a Google forwarding number in an ad or on a website.

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