Cost-per-view (CPV): Definition

A bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. You set CPV bids to tell Google the maximum amount you're willing to pay for each view.

  • You can select a maximum CPV bid for your video ads when you create your ad group. ”Maximum” means what you'll pay for a view will be equal to or below your bid, depending on other advertisers' bids.
  • The CPV bidding option is only available when you choose to run TrueView video ads.
Note: In reporting, the cost-per-view metric only includes cost that was eligible for views. Some ad formats like bumper ads or non-skippable in-stream ads aren’t eligible for views.

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