About seller ratings ads extensions

Seller ratings are an automated extension type that showcases advertisers with high ratings. Google gathers seller ratings from reputable sources that aggregate business reviews. Showing below text ads, seller ratings help people searching on Google to find businesses that offer quality service. Seller ratings can help advertisers improve ad performance and earn more qualified leads.

Before you begin

Seller ratings also show on Shopping ads. Note: You don't need to be a Shopping advertiser or have a Google Merchant Center account for your ads to be eligible for seller ratings extensions on the Search Network.

What they look like

Seller ratings show numbers on a scale of 1-5 alongside 5 stars. 

How they work

Seller ratings show as an automated extension in Google Ads Search ads. These ratings primarily reflect customers' overall consumer experience with your business on a country basis. We may not show seller ratings when the underlying feedback is unrelated to what's being advertised in a specific ad.

You're not charged for seller ratings. When people click on your ads with extensions, you'll be charged as usual for clicks on your ad. If you don't want seller ratings to show with your ads, follow the steps in Remove extensions.

When they show

In most cases, seller ratings in a country only show when a business has 100 unique reviews from that same country and a composite rating of 3.5 stars or higher. The reviews from users in a given country will only contribute to the business' rating in that country.

Seller ratings show with Search Network campaigns.

What information is displayed

The rating consists of your rating and the number of reviews (if applicable) that generated the rating, as well as a qualifier which describes some property of your business that highlights why you got the rating. Google automatically decides whether to display the qualifiers or not.

All of this information about your business is displayed on the seller ratings landing page. See below on how to access. 

How to check if you have a seller rating

To find out if you have a seller rating for a specific country, edit the following URL to replace '{yourwebsite}' with your homepage URL: https://www.google.com/shopping/ratings/account/lookup?q={yourwebsite}

On the page that loads, you’ll be able to view information about your shop as well as a seller rating if your site meets the minimum seller rating thresholds. A country selector will allow you to view this information per country. If your website domain varies by country, repeat the above step for each variation.

Note
  • If we don’t have information for your shop or if it doesn’t meet the minimum seller rating thresholds, a seller ratings page may not load for your homepage. Additionally, an invalid URL value or the wrong homepage may prevent a seller ratings page from loading.  
  • Having a seller rating associated with your domain doesn't necessarily mean that your seller rating will show on ads, since seller ratings on ads depend on auction dynamics and other factors.

Where ratings come from

Google doesn't modify existing ratings. To provide consistent ratings, we calibrate ratings and filter out what we consider to be untrustworthy or otherwise questionable. Google bases seller ratings on a number of sources, including:

  • Google Customer Reviews, a free programme that collects post-purchase comments on behalf of merchants.
  • Aggregated performance metrics from Google-led shopping research. Some of the qualifiers may be sourced through this shopping research. 
  • Ratings from Google Consumer Surveys, a market research platform which we use to collect data for certain domains and businesses.
  • Shopping reviews for your store domain, which include comments from the various independent sources listed below.

We also source feedback from the following independent review websites:

Was this helpful?
How can we improve it?