Remove your ad

If you ever want to stop running one or more of your ads, you can remove them. Once you've removed an ad, it will no longer appear in your campaign and it can’t be recovered. However, you can still review past performance of a removed ad. This article explains how to remove ads one at a time or in bulk.

How to remove an ad

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more


  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Tick the box next to the ad that you want to remove.
  5. At the top of the ad statistics table, click the Edit drop-down menu.
  6. Select the Remove status in the drop-down menu to remove your ad.

Bear in mind

Once your ad has been removed, you won't be able to recover it. However, you can still review the performance of your removed ad by selecting All ads from the All but removed ads drop-down menu above your graph.

How to remove multiple ads

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads or AdWords Editor. With either product, you can download a spreadsheet, make changes offline, then upload the changes to your account.


  • Are you considering removing poorly performing ads? Follow our recommendations to make high-quality, relevant ads that will perform better and get you results.
  • Try pausing your ads rather than removing them. You can pause an ad and create a new one to experiment with different ad text, and compare how well your paused ads perform with your new ads.
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