Review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your Search ads. They highlight positive insights from across the web to help potential customers evaluate your business and build confidence in your offerings.
On this page
Benefits
- Build customer trust: Display positive user insights from across the web within your ads to help potential customers evaluate your business.
- Improve click quality: Provide relevant details before users click, attracting qualified leads who are more likely to engage.
- Improve ad performance: Google only showcases review summaries when it's predicted to improve ad performance.
- Brand trust: Strengthen brand trust at the moment of consideration to help turn ad clicks into customer conversions.
How review summaries work
Google AI automatically aggregates online reviews from across the web to generate review summaries. These summaries are positive only, and represent customer experiences and key insights about your business. On Search ads, review summaries appear as short AI-generated commentary.
All summaries are generated using responsible AI best practices, including strong grounding requirements to ensure quality and accuracy.
Eligibility and availability
Review summaries are available under the following conditions:
- Campaign type: Search campaigns
- Ad placement: All positions on Google.com
- Location and language: US, AU, UK, IN in English
- Device type: All supported devices
- Business verticals: All advertiser verticals except sensitive categories, such as pharmaceuticals
Key considerations
- User representation: Because review summaries represent user feedback, advertisers cannot directly edit or customize the generated text.
- Positive content: Review summaries are only positive, highlighting benefits from customer reviews.
- Grounded AI quality: Google AI uses grounding standards to ensure content reflects real feedback.
- Performance optimization: Review summaries only show when predicted to benefit your ad performance.
