- Where they appear: Typically along the edge of the page (like the top, side, or bottom)
- How they’re matched: Google matches ads to a person’s search based on how closely the search matches your keywords and campaign settings
- How they’re ordered: Ads are ordered based on a combination of cost-per-click (CPC) bid and relevance
If you're not already an advertiser but would like to show ads here, you can sign up on the Google Ads homepage.
2. Search results
- Where they appear: Usually on the middle of the page
- How they’re matched: Google matches sites to a person’s search using information like text on the page and links to that page
- How they’re ordered: Results are ordered on the page based on things like relevance to the search term and popularity
In addition to links to webpages, you may also see relevant results on a map that lists local business locations, contact information, and driving directions. Google’s search results are independent of Google’s advertising programs.