Check where your ad appears on Google search results

Average position (Avg. Pos.) will be removed in September 2019. The percentages of top and absolute top impressions provide a clearer view of where your ads appear on search pages. You can use these new metrics to optimise your ad position. Learn more

After you've got your ad up and running, you'll probably be eager to see exactly where it's appearing on Google's search results page – in other words, your ad position.

  • Use the Ad Preview and Diagnosis tool to see where your ad appears on the page for a particular search request. This is an easy way to check on the position of a single ad, and the tool provides the exact same results as a Google search without accumulating any impressions.

Tip


We know it's tempting, but it's best to resist the urge to search on Google.com to check your position. By performing searches that trigger your ad, you'll accumulate impressions without clicks, which can lower your click-through rate and prevent your ad from appearing as often as it should. Also, if you repeatedly look for your own ad using Google search but never click on it, you might stop seeing it entirely. That's because Google's system stops showing you ads that it thinks that you aren't interested in.

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