Find your ad on Google
To find where your ad appears in the search results for a particular search term, use the Ad Preview and Diagnosis tool. We know that it's tempting, but it's best to resist the urge to search for your own ad on Google.co.uk. This is why:
- Comparing how often your ads are shown online to how often users click them – known as your clickthrough rate – is a metric that can influence your long-term account performance. By performing your own searches to trigger your ad, you can negatively impact on your ad performance data.
- If you repeatedly look for your own ad using Google search but never click it, then you might stop seeing it entirely. That's because Google's system stops showing you ads that it thinks you aren't interested in.
This article explains how you can find your ad on Google. The Ad Preview and Diagnosis tool will tell you if your ad isn’t showing and why, so you can make any changes and begin reaching customers. Find out more about text ads on the Display Network
Before you start
- If you've just created or changed an ad, remember that it might need to be reviewed and approved by Google before it’s eligible to run. Check your ad’s approval status.
- Make sure that your ad, ad group and campaign are enabled. Check whether your ad is enabled to show to customers.
- Bear in mind that the Ad Preview and Diagnosis tool only finds ads on the Google Search Network. The tool is not able to locate your specific ad on the Display Network.
How your ad is formatted
The Ad Preview and Diagnosis tool only shows one way in which your ad could be formatted. Across different devices, browser sizes and user searches, your ad could be formatted differently:
- If your ad appears above search results, your Display URL might be placed alongside your headline, instead of beneath it.
- Your ad extensions might not show every time that your ad shows. For example, if you have Call extensions set up, they won’t show on devices that don’t support calls. You can verify that your extensions are running with your ad by checking your statistics on the “Ad extensions” tab.
- In some situations, Google Ads needs to shorten your text, usually with an ellipsis (“...”). This could happen if your ad text frequently uses wider characters (such as “m”) instead of narrower characters (such as “i”), because your headline text could be wider than the space available for it on some browser sizes. With most Latin languages, you can avoid this effect by limiting your line’s overall character count to 33 characters in total.
The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more
- Sign in to your AdWords account.
- Click the Tools tab and select Ad Preview and Diagnosis.
- In the text box, enter the keyword that you want to test. Make sure it’s a keyword that’s included in your campaign, or closely related.
- Change any of the other settings (location, language, device) as needed. If you’ve targeted your ad to a certain language, location or device, you’ll need to specify this information to preview your ad.
- Click Preview.
- The tool will tell you if your ad is eligible to appear for these search settings. If your ad is eligible to show on the first page of Google search results, you’ll see it highlighted in green. Ads that are eligible and show on the 2nd page or later may not appear in the Ad Preview and Diagnosis tool. Bear in mind that if your ad has extensions, they may not always display in the Ad Preview and Diagnosis tool. View your ad extension performance.