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- With Performance Max campaigns, you only pay for the performance that your ad accrues
- Prices are dynamic, which means they can change based on a number of factors
How much do Performance Max campaigns cost?
Performance Max campaigns serve across all ad channels, so the amount you pay depends on the ad formats serving in your campaign. You’ll only pay for the performance that your ad accrues and there are no startup costs to create and run a Performance Max campaign.
This makes Performance Max campaigns a good option for most advertisers, because it’s easy to set up, serves across all channels, and automatically optimizes to maximize performance across all of Google Ads inventory.
How will I be billed for Performance Max campaigns?
Billing in Performance Max is based on the inventory where your ad is shown. Since Performance Max ads serve across multiple channels (Search, YouTube, Discover, Gmail, Maps, and others ), your bill may include costs for:
- Video views
- Clicks to your website
- Engagement within your ad, such as clicking to expand or learn more, and having the ability to click through to the website
Prices are dynamic, which means they can change based on a number of factors, including:
- How much competing advertisers in your area are spending
- How relevant your ad is to a person's Google search
- How likely a person's search will result in a sale
What are the available payment settings and payment methods?
- How you pay: You can adjust your payment settings to either make manual payments before your ads show or automatic payments after your ads show. Learn more about your billing options.
- What you pay with: Depending on where your business is located, different payment methods will be available to you. Some payment methods are only available in certain countries.
