Performance Max campaigns are a powerful way to reach your target audience across Google's network. One of the key decisions you'll need to make is which objective to use, or if you should choose no objective at all.
Using an objective eases your decision-making when you create a campaign in Google Ads by guiding you to the specific features designed to help your campaign succeed. When you create a campaign, you can select an objective. The objective you select should align with the main thing you want to get from your campaign, for example, Sales or Website traffic. After selecting an objective, you'll view relevant, recommended features and settings to help you achieve the results that matter most to your business.
The right choice depends on your comfort level with Google Ads and the level of control you want. Learn more About campaign objectives in Google Ads.
Key considerations
- Conversion Goals: What actions do you want users to take? Do you want them to buy a product, fill out a form, or download an app? This will help you determine which objective is best suited for your campaign.
- Measurement: Make sure you have the right tracking set up to measure the success of your campaign. If you're not sure how to track conversions, reach out to your Google Ads account manager or partner for assistance.
- Audience Signals: The more you tell Google about your ideal customer, the better it can optimize your campaigns for success. Think about factors like demographics, interests, and past behavior. You can even provide Google with a list of your most valuable customers to help it find similar users.
By carefully considering your options and understanding the factors that influence your choices, you can leverage Performance Max campaigns to achieve your marketing goals across Google's network.
