Add topics to ad groups

Topic targeting can help you show your ads on multiple websites about a specific subject at once. This article explains how to add a list of topics and subtopics to your ad group.

How to add topics 

1. Sign in to your Google Ads account.
2. From the workspace bar at the top, select Display campaigns.
   Note: If you prefer to use the navigation panel on the left, click Change view in the top right of your Google Ads account.
3. On the navigation menu on the left, click Content , then click Topics.
4. In the “Ad group” column, click the ad group you want to edit.
5. Click the pencil icon  and select Edit topics.
6. Select either Targeting (recommended) or Observation.
7. Optional: In the table, choose specific topics to narrow your targeting.
8. Click Save.

Next steps

• Learn how topic targeting compares to interest category targeting.
• Find out where your ads can appear on the Display Network depending on your targeting methods.