You can instantly view available inventory and impression forecasts and book the inventory by confirming the campaign reservation, so you can launch your ads on time and without delays. In this article, you’ll learn how to check inventory forecasts and choose to book or hold the inventory of your YouTube CPM Masthead campaigns.
On this page
- Set up campaigns
- Check the inventory forecast for selected dates
- Book or hold eligible campaigns
- Submit ads and launch your campaigns
- Get help
Before you begin
If you're not familiar with YouTube CPM Masthead campaigns, learn more about how to Create a YouTube CPM Masthead campaign.
Instructions
Follow the steps below to instantly check the available inventory and impression forecasts of your YouTube CPM Masthead campaign, and directly book or hold and launch your campaign.
Set up campaigns
- In the “Setup” tab of the “Create YouTube CPM Masthead campaigns” page, log in to your Google Ads account and confirm the email address shown.
- Note: You may click Switch account if you want to use a different account.
- When confirmed, click Continue.
- Search and select your Customer ID (CID) then click Continue.
- Note: Make sure that you have the required permissions from your account manager to create YouTube Masthead campaigns.
- Enter the details of your campaigns.
- Title
- Advertiser or client name
- Agency name
- Google account manager’s email address
- When done, click Continue.
Check the inventory forecast for selected dates
- In the “Forecast” tab of the “Create YouTube CPM Masthead campaigns” page, click Download campaign-spreadsheet template.
- Fill out the campaign template with the details of your campaign.
- Click Choose file and select your filled-out campaign template.
- Click Continue to create an inventory forecast based on the details of your template.
Book or hold eligible campaigns
The forecasted impressions shown in the inventory aren’t guaranteed until campaigns are booked. When you’re satisfied with the estimated impressions, you can put it on hold for your selected campaigns. This locks in the impressions and the cost. Take some time or consult before you book. You’ll get an email with a link to continue booking later or you may follow the steps below.
- In the inventory forecast, tick the checkboxes next to the campaigns that you want to book or hold.
- In the “How would you like to proceed?” section, select Book selected campaigns to confirm the reservation or select Hold selected campaigns to lock the impressions and price.
- Click Continue.
- In the “Book” tab of the “Create YouTube CPM Masthead campaigns” page, review your selected campaigns to hold under the “Review campaigns to hold” section.
- When done, click Continue. A summary of the campaigns on hold will be displayed on the next page.
- Click Continue.
- Review your selected campaigns to book under the “Review campaigns to book” section.
- When done, click Continue. A summary of the campaigns to book will be displayed on the next page.
- Click the checkboxes to acknowledge the billing account and accept the terms for your Instant Reserve campaign.
- Click Continue. A booking email will be sent to your account to confirm the completed booking request.
Submit ads and launch your campaign
After you book the campaigns, you can start uploading your creative assets.
- In the “Launch ads” tab of the “Create YouTube CPM Masthead campaigns” page, click Download creatives-spreadsheet template.
- Fill out the creatives template and the important details, such as “Ad name”, "YouTube Masthead Preview page URL”, “associated Ad group”, and “Campaign name”.
- Note: You may check the booking email sent to your account and copy the details there.
- Click Choose file and upload the filled-out creatives template.
- Your ads will be reviewed to make sure they comply with the Ad requirements for YouTube and Discover Feed and Google Ads policies.
- Review the ads for launch in the “Review ads to traffic” section.
- If you have policy violations, you can tick the “Appeal for policy exemption” checkbox then click Continue.
- After your ads are verified, a confirmation message that your ads have been submitted will be displayed on the next page.
- Your ads will automatically serve on the date and time you set if they pass verification.
Here are some things to remember when you submit your ads:
- When you upload an ad, it doesn’t mean it’s ready to serve.
- We recommend that you submit your ads at least 3 days before the serving date, so there’s no delay.
- If you miss or incorrectly input details in the creative template, you might get an error. Fix the error and upload the template again.
Get help
If you encounter issues at any stage, you can always get help from a support specialist. Click Get assistance from a support specialist under “Resources.” A campaign specialist will contact you within 24 hours.
