The Google Ads report generator uses Google AI to build detailed reports about your campaigns’ performance. By asking specific questions about your campaigns, you can build reports quickly so you can spend more time analysing patterns and understanding trends. This article explains how to use the Google Ads report generator.
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Before you begin
To generate reports with Google AI, you may need to enter prompts to describe the output you want. To optimise your reports, use natural language that targets the specific metrics that you’d like to view. Review the best practices in this article for examples of strong prompts.
If your prompts aren’t generating the reports you’d like, or if you’d like to tailor your reports, review the invalid prompts in this article to learn how to revise and optimise your language.
Generate a new report
You can access the report generator from the 'Report editor' section of your Google Ads account. The report generator uses Google AI and considers more than 500 Google Ads metrics to construct reports and review your campaign performance. You can leverage these reports to make campaign improvements that can help you reach your desired advertising goals.
- Go to Report editor within the Campaigns menu
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- From the 'Report editor' page, find the 'Generate report' panel.
- In the text input field, enter a prompt to describe the report that you’d like to generate.
- Note: You can also choose from the pre-filled options below the input field if the suggestions match your desired report. Select Refresh suggestions to view more options.
- Select Generate to view your report.
.Generate updates to existing reports
You can use the report generator and Google AI to ask for follow-up details and modifications for reports that already exist. To make updates to current reports, ask report generator to:
- Add or remove columns and filters
- Change reporting date ranges
- Filter out specific conditions
- Undo reporting changes so that you can investigate other report details
Instructions
- Go to Report editor within the Campaigns menu
- Open an existing report or create a new report to update.
- From the 'Report output' page, locate and expand the 'Generate report' panel.
- Enter the modification, change or question that you want to run about the report.
- Note: You can also choose from the pre-filled options below the input field if the suggestions match your desired report. Select Refresh suggestions to view more options.
- Select Generate.
Best practices
The Google Ads report generator needs specific prompts to generate detailed reports for you to use. Keep these in mind when creating your prompt to make the best use of the report generator.
| Guideline | Examples |
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Include date ranges in your prompt to get information about specific days or weeks. |
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| Try to put as much detail as you can in your prompt to get an equally detailed report. |
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| Simple but to-the-point prompts can generate a surprising amount of data. |
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| Listing the metrics you want can automate report construction. |
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| Rollback or re-apply changes made (in single steps). |
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Manager accounts
The report generator provides limited support for manager accounts (MCC) which allows for prompts that span accounts. Learn more about manager accounts.
Examples
- 'What are my best trending accounts'?
- 'Where is my performance dropping'?
Invalid prompts
Sometimes your prompt may not generate a report and instead cause an 'invalid' error message to appear. A prompt may be considered invalid for many reasons, including the following:
- The prompt may have conflicting metrics or instructions.
- The prompt asks to compare data from other platforms like Google Analytics or Looker Studio.
- The prompt asks to update or modify a report, for example, adding a new column, adding a campaign status, changing the date range and more, after the report is already generated.
- The prompt may be inappropriate or be unrelated to Google Ads.
- The prompt is too vague.
