The Google Ads API (AdWords API) (application programming interface) lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex Google Ads accounts.
Because implementing the Google Ads API (AdWords API) takes technical know-how and programming skills, advertisers who employ developers can achieve the best results. If you don't have these resources but still want an extra tool to help manage your account, check out Google Ads Editor instead.
To learn more about the Google Ads API (AdWords API), or to register for it, please visit the Google Ads API (AdWords API) site.