Feed data sharing settings for Travel Feeds in Search ads

If you’ve linked Hotel Center to your Google Ads account, we’ll automatically enrich your existing Performance Max, Performance Max for Travel Goals and Search campaigns with prices, images, and more to drive better performance. Learn more About Travel Feeds in Search Ads.

Follow the instructions below to configure your feed data sharing settings at the account level or for specific Search campaigns.

Adjust default feed data sharing at the account level

This setting allows you to select how feed data from linked accounts are used by default.

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Account settings in the section menu.
  3. Click Feed data sharing.
  4. Select “On (recommended)” to enable all Search, Performance Max and Performance Max for Travel Goals campaigns in the account to receive data from your feed by default. Select “Off” to disable default feed data sharing.
  5. Click Save.

An illustration showing navigation to the feed data sharing options using Account settings.

Adjust feed data sharing at the Search campaign level

You can use campaign level feed data sharing settings to override your account level selection by following the steps below. This enables you to serve Travel Feeds in Search ads with only the campaigns you choose.

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon .
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Click on the name of the Search campaign where you want to turn off feed data sharing.
  5. Click the Settings tab.
  6. Click Feed data sharing.
  7. Uncheck the “Use account settings” box.
  8. Select “On (recommended)” to enable this campaign to receive data from your feed by default. Select “Off” to disable feed data sharing for this Search campaign.

Note: Campaign level feed data sharing settings are not available for Performance Max and Performance Max for Travel Goals campaigns.

An illustration showing navigation to the feed data sharing options using Campaign settings.

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