About Google Merchant Center feed integration in the AI image editor

The integration of the Google Merchant Center feed in the AI image editor enables you to import product images from your Merchant Center feeds into your Google Ads account, where they’ll be stored and available for use in the Google Ads asset library. You can leverage product images to generate new campaign images using AI-powered image editing in Google Ads.

Benefits

Link your Google Merchant Center feeds with Performance Max campaigns to help achieve your business goals efficiently.
Enhance the product images that automatically come from your feed when running a Performance Max campaign using AI-generated images.
Efficiently create high-quality image assets with Google Merchant Center feeds.
Access images from your product feed, including the ones that are created using Product Studio, and create new campaign images using the AI image editor in Google Ads.
Import product feed images specifically via the media picker in the AI image editor.

Example

An advertiser chooses a few products from their feed and generates lifestyle images using the AI image editor, which places their products in front of engaging, relevant backgrounds generated by Google AI.

Before you begin

To use this feature, make sure that your Google Ads account is active and linked to a Google Merchant Center account. Learn how to link a Google Ads account to Merchant Center.

How it works

After you link your Google Ads account to Merchant Center, you’ll be able to import the images from Google Merchant Center into the asset library. The import shows all product images from a linked Google Merchant Center account that are available for import. Note that edited images will not be saved back to the product feed, only to the asset library.

For Performance Max campaigns, you can only include up to 20 images in a campaign, which may limit the number of images that can be imported from Google Merchant Center.

Search and filter

If you have large numbers of products and images, you can search and filter your view based on a number of variables, such as merchant ID and item ID. All available feeds are selected by default, but you can also select individual feeds or select more than one feed at a time using feed labels.

Select images

When you select an image from the media picker, the image is copied and opened directly in the AI image editor. The original product image is saved to the account’s asset library for easy access in the future.

Note: The Google Merchant Center 'Asset picker' tab shows a disclaimer that the images are copy images from the feed and these copy images are saved to your Google Ads asset library. Changes made in the product feed aren’t updated in the copy images. Make sure that the images assigned to your campaigns are an accurate reflection of your product and inventory.

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