Performance Max feature compatibility

Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.

This article explains which features are compatible with your Performance Max campaigns and links you to additional resources to support your campaign.

Google Ads feature Compatibility with Performance Max If yes, learn more:
Ad destination

Partially. Not all of the channels that Performance Max ads serve on are compatible with ad destination segmentation.

Ad schedule bid adjustment No  
App assets No  
Auction insights Yes Use auction insights to compare performance
Auction insights report Yes
Automated assets No  
Brand exclusions Yes Apply brand exclusions to Performance Max campaigns
Brand Lift or Search Lift No  
Bulk No  
Campaign manager No  
Copy and paste campaigns Yes Copy and paste campaigns, ad groups, ads, audiences and keywords
Device bid adjustments No  
Experiments Yes. You can use Uplift experiments with Performance Max campaigns that don’t link to Google Merchant Center, or you can compare Performance Max campaigns to Shopping campaigns with A/B experiments. Set up Uplift experiments for Performance Max
HTML5 assets Yes Build an asset group
Image assets Yes  
Location-based bid adjustments No  
Manager Accounts (MCC) level audience lists for audience signals No Manager Accounts (MCC): About Google Ads manager accounts
Placement Exclusions Lists Yes Use placement exclusion lists across your accounts
Portfolio bid strategies or shared budgets No  
Similar audiences No  
Testing tracking template No  
URL expansion inheriting assets from Search campaigns No  
Viewable impressions column No  

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