The Ad Preview and Diagnosis tool helps you understand why your ad or ad asset might not be appearing and find a preview of how it appears on a Google search results page. This article explains the benefits of using the tool, when and how to use it, and important considerations.
How to use the Ad Preview and Diagnosis tool
- Go to Ad preview and diagnosis within the Tools menu
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- Use the tool to check if your ad is showing.
- If your ad is not showing, review the diagnostics provided by the tool.
- If the issue persists, reach out to Google Ads customer support.
Benefits
- The Ad Preview and Diagnosis tool suggests search term auto-completions as you type. Suggestions come from keywords with impressions in your account, and are ordered by volume. Use this tool to check if your ad assets are displaying with your ad for a specific keyword. If assets aren't showing, the tool may provide insights into potential causes. Note that the tool may not reflect all campaign activity.
- Use the "Share this search" feature to bookmark specific searches or to send the URL to colleagues or clients so they can view Google search results for this particular search as well. Keep in mind that the search results returned by this tool may change over time. For example, a preview of your ad may no longer appear in the tool when your campaign reaches its average daily budget.
Using the Ad Preview and Diagnosis tool to check your ad's appearance in search results is preferable to conducting a Google search yourself. While you'll find similar results, using the tool avoids accumulating ad impressions and impacting your performance statistics.
When to use the Ad Preview and Diagnosis tool
Use the Ad Preview and Diagnosis tool when you want to:
- View how your ad appears in live search results without affecting your impression data.
- Troubleshoot why your ad or ad asset isn't showing for a specific keyword.
- Investigate which ad assets are showing with your ads.
