YouTube TV Sports Lineup includes all-encompassing, multi-format content such as live sports games and highlights, and on-demand content from official league partners such as the National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA) available on YouTube TV. With advanced targeting capabilities using Google AI, you’ll be able to place ads that can help you and your brands reach and connect with sports fans across moments, devices, and formats.
Benefits
- Advanced targeting: Target game-specific content on YouTube TV.
- Wider scale: Gain greater scale and reach than traditional TV.
- Unique audiences: Reach new people and a new generation of sports fans.
How it works
YouTube TV Sports Lineup includes live, on-demand, and fan-centric content. Viewers can move across sports interests and engage with content that they like, in the format that they prefer, and across different devices.
With the help of Google AI, YouTube TV Sports Lineup offers multi-sports ad packages, so you can align your brand with relevant content or key moments. Your ads will help you reach your target audience or capture new audiences.
Multi-sport ad packages
YouTube TV Live Sports Lineup
This ad package serves real-time sports content for fans and your brand. It allows you to target live games and tap into high-viewership sporting events such as March Madness, NBA Playoffs, PGA Championships, French Open, and more.
With the YouTube TV Live Sports Lineup ad package, you can do the following:
- Leverage Google AI with first-party audience targeting and dynamic ad insertion technology
- Select which content best aligns with your brand and exclude content that doesn’t
- Measure store visits, conversions, brand lift, and show episode-level reporting
Network partners
YouTube TV Live Sports Lineup is managed by the networks. Your ads will be eligible but not guaranteed to serve across these channels.
List of network partners
- BeIN Sports
- BTN
- CBS Sports Network
- ESPN
- ESPN2
- ESPN U
- FCS
- FOX Soccer Plus
- FS1
- FS2
- Golf Channel
- NBA League Pass
- NBC Sports
- NBCSN
- NFL Network
- SEC Network
- SNYHD
- Stadium
- TNT
- TBS
- USA
Ad formats and category restrictions
Eligible ad formats
| :06 seconds or shorter | :15 seconds or shorter | :30 seconds | :60 seconds | |
|---|---|---|---|---|
| Non-skippable in-stream ads | ||||
| Skippable in-stream ads | ||||
| Bumper ads | ||||
Learn more About YouTube TV ad formats.
Restricted categories
Due to creative restrictions, the following categories aren’t recommended on YouTube TV Sports Lineup and may prevent your video ads from serving:
- Alcohol
- Gambling
