In an effort to make more YouTube ads products available for self-service buying, we've launched an easier way to buy reservation media in Google Ads. This launch includes easy, self-service setup for:
- YouTube Select line-ups*
- YouTube Select Shorts line-ups*
- YouTube TV line-ups*
- Cost-per-impression Masthead*
- Standard run of YouTube reservation (formerly known as Instant reserve)
*Dependent on availability in your local market
Buying in Google Ads allows you to plan, buy and measure across auction and reservation campaigns in one buying door. Reservations in Google Ads also offers digital innovations like advanced audiences, alongside more traditional buying constructs, like fixed CPMs.
We are committed to making more of our products available for direct self-service implementation.
To get started with Reservation in Google Ads, contact your Google account team for access.
Posted by Michele Narov, Global Product Lead, YouTube Ads
