Use your Business Profile as a landing page

Building and maintaining a website for your business can be difficult and time-consuming. If you already have a Business profile in Business Profile manager, you can now send clicks from your Performance Max campaign to Business Profile (optimized for your ad).

Like the Business Profile, which displays relevant information to people who find your business on Google Maps, your Business Profile (optimized for your ad) also shows information to people who click on your ad.

On this page


  • Potential customers can access relevant information about your business directly from your ad.
  • Google can better attribute calls and location actions to your ads, optimizing performance.
  • Potential customers across devices (mobile, desktop, tablet) receive a landing page experience optimized for their device.

How a Business Profile (optimized for your ad) works

Your Business Profile (optimized for your ad) automatically pulls relevant information from your Business Profile in Business Profile manager, including:

  • Location
  • Phone number
  • Business hours
  • Photos
  • Reviews
Note: Only Performance Max campaigns associated with a Business Profile are eligible. Learn how to Edit your Business Profile on Google.

While a Business Profile (optimized for your ad) isn’t a replacement for your business’s website, it can be a better option for your ad’s landing page for some businesses.

Calls to action on a Business Profile (optimized for your ad)

In addition to providing customers directions to your location and other business information, a Business Profile (optimized for your ad) is automatically optimized to drive more leads to your business by displaying a primary call-to-action. Google can directly attribute the primary call-to-action to your ad from a phone call to your business.

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