Maximize your awareness with more formats now available in Video Reach Campaigns

December 12, 2023

People are engaging with YouTube in new ways, from exploring Shorts on their mobile devices to browsing for content on their TV screens. This evolving landscape presents brands with more opportunities to connect with their target audience on the platform.

Video Reach Campaigns (VRC) for Efficient Reach now offers the ability to reach viewers by scaling your video creative to in-feed and Shorts in addition to in-stream ads in Google Ads. Multiformat ads paired with the power of Google AI deliver more reach and efficiency. In testing, campaigns opted into all three inventory types delivered an average of 54% more reach at 42% lower CPM than in-stream-only Video Reach Campaigns.1

Gif of Video Reach Campaigns for Efficient Reach in the Google Ads UI
Google Ads interface showing in-feed, in-stream and Shorts ads selection in Video Reach Campaign for Efficient Reach setup.

Bayer was on a mission to normalize and prioritize comfort with their Midol multi-symptom relief campaign. They tapped into VRC for Efficient Reach opted into in-feed, in-stream, and Shorts ads to maximize reach and engage with their target audience in new ways. To understand the incremental value of the new formats, they ran a head-to-head test versus VRC for Efficient Reach with in-stream only and found that multiformat delivered 30% more reach at a 45% lower CPM.

Boost your brand awareness and get started with Video Reach Campaigns for Efficient Reach and  multiformat ads today.

Posted by Caroline Haines, Global Product Lead, YouTube Ads



1. Source: Google Data, Global, Product Performance, VRC with in-feed, in-stream and Shorts vs VRC in-stream only in h2h tests conducted in Q3'23 (N=354).

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