About conversational experience in Google Ads

Conversational experience is a new chat-based feature designed to combine your expertise with Google AI to accelerate your search campaign creation. It’s a tool you engage with that will help you optimize search campaigns by more easily generating the text and assets you’ll need.

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How it works

The conversational experience can help you more easily optimize your search ads by leveraging your expertise with Google AI.

You can use the conversational experience to help efficiently build your campaign. It can help you:

  • Create new search ad headlines and descriptions
  • Generate relevant keywords
  • Suggest images
  • Suggest sitelinks

Conversational experience is powered by Google’s large language models, which is a type of artificial intelligence that can understand and generate human language.

This animation guides you through the steps of using Conversational Experience in Google Ads to help build your campaign.

The first step is entering the URL of your preferred landing page. Google AI will automatically generate a short description of your business which you can edit.

Next, Google AI will suggest relevant and effective keywords, headlines, descriptions, images, and sitelinks for your campaign.

You remain in the driver's seat as you continue to guide the conversation with Google AI and approve (or revise) all suggestions before the campaign goes live.

Note: Conversational experience is still under development, so there may be some limitations to its capabilities.


  • Conversational experience is only available for new campaign creation, not for modifying existing campaigns (though we plan to roll out this functionality later this year).
  • Conversational experience is globally available for Search campaigns where the language is set to English.
    • The tool won’t appear if you don’t have access. If you’re eligible, you’ll notice the conversational experience tool appear in your account during the campaign creation process.
  • Conversational experience cannot assist with domains in sensitive verticals or sub-verticals (for example, sexual content and gambling).

Tips for using conversational experience

Here are a few tips for how to use using conversational experience:

  • Keep your requests clear and concise.
  • Chat with Google AI as if you're talking to a human.
  • Rephrase your request if you aren’t satisfied with a response.
  • Ensure that your campaigns adhere to Google Ads policies.

Keep in mind:

  • Conversational experience is only available for new campaign creation, not for modifying existing campaigns. The ability to modify existing campaigns is expected to roll out later in 2024.
  • Conversational experience may need a moment to process your request.
  • Image suggestions are either sourced from your landing page or generated by Google AI.
  • In some cases, Google AI may not generate responses that are accurate or relevant. It’s your responsibility to ensure that the suggestions you adopt are accurate and relevant before setting your campaign live.


  1. In your Google Ads account, click the create button Create Button, then select Campaign.
  2. Proceed through the campaign creation process.
  3. If your account is eligible, you’ll be presented with the option to use the new conversational experience to build your search ad when you reach the "Keywords and ad" step.

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