About Travel Campaign Reporting in Report Editor

In this article, you’ll learn how to create reports for your travel campaigns, showing data on an activity level via report editor.

Note: Basic ad group, also known as activity group, reporting is available via Insights and reports.

Instructions

  1. Go to Report editor within the Insights and reports menu.

A screenshot showing the report editor page in Google Ads.

  1. Select any of the predefined reports or click on Add Custom to open a personalised report.

  1. Filter for the corresponding Travel campaign.
  2. Find the following metrics or dimensions under Activities in the right search panel to display activity-level data in your report:
    • Things to Do centre account ID
    • Activity ID
    • Activity name
    • User rating
    • Activity country/territory
    • Activity region
    • Activity city
Note: Learn about impression share for travel campaigns with things-to-do ads to understand how often your ads are shown.

Learn more about how to use report editor.

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