Get the best results with an effective bidding strategy
Take steps to efficiently manage your bids and get the most out of your budget.
Explore automated bid strategies
Get the basics on bidding
Every time someone searches on Google, Google Ads runs an auction to decide which ads appear. Your bid, along with the quality of your ad and how closely your keywords match their search terms, puts you in the auction and determines your placement.
Ensure the quality of your ads
Using your campaign keywords in your ad text and ensuring your landing page is fast-loading and mobile-friendly will lower your cost-per-click, making effective use of your budget.
Explore automated bid strategies
Automated bidding adjusts your bids in real time, so you can reach the people who are most likely to become your customers, increase conversions, and achieve your performance goals.
Ready to take action?
Learn more about automated bid strategies to assess which one is the best fit for your performance goals.
