Ads Success Guide: Get to know Performance Max

Find high-value customers wherever they are

Advertisers who use Performance Max campaigns find an average of 18% more conversions at a similar cost per action.*

Get started with Performance Max

What’s Performance Max?

Performance Max promotes your business across all of Google’s advertising surfaces from a single, simplified campaign.

How Performance Max works

Simply provide your advertising objectives, creative assets, and audience signals. Performance Max will take it from there, showing the most compelling ad to the right audience.


Ready to take action?

Complement your Search ads with Performance Max to connect with more customers.

Get started with Performance Max

* Average uplift in performance based on internal studies. Individual results may vary according to campaign details.

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