Promotion assets for App campaigns can add more value to your ads by highlighting your sales and promotions for a specified limited time to people who are searching for the best deals your business has to offer.
This article explains the benefits of promotion assets for App campaigns and how they show with your app ads.
On this page
How they show
Promotion assets show in dedicated App campaign formats designed to catch the eye of your potential customers. Currently, promotion assets for App campaigns are eligible to serve on Google Display Network and YouTube.
Promotion assets are powered by Google AI. Promotion assets can help maximize results for advertisers by optimizing how and when they appear in Display and YouTube formats. You don’t need to manually apply your promotion details and custom creatives into each campaign you’re running.
When to use
Shoppers are always looking for the best deals online, and promotions are a powerful way to help boost sales by offering discounts or other incentives. Use promotion assets to appeal to consumers that are searching for special offers, sales, or might be interested in installing an app relevant to your business. Holidays and key seasonal events such as New Year’s Eve, Black Friday, and Thanksgiving Day are great times to use promotion assets to promote your app.
With promotion assets, you can easily let your customers know about your latest promotions, whether that’s a monetary or percent discount for your products or services. You can also include any requirements needed for your promotion, such as coupon or discount codes for a specified duration or a spending limit.
Benefits
- Highlights promotion assets through cross-channel ad formats.
- Ensures cohesive, beautiful ads without the hassle of building custom creatives at each instance using Google-powered AI integration.
- Enables you with a start and end date feature to define your promo window, ensuring messaging is relevant when you want it to be.
- Flexibility to apply your promotional details based on your needs at the ad group, campaign, or account level.
Account levels
You can add promotion assets at the ad group, campaign, or account level.
If you create promotion assets at different levels, the most specific will be used. So when you add promotion assets to an ad group, those assets show instead of your campaign or account-level promotion assets. Likewise, campaign-level assets override account-level assets.
Instructions
How to create promotion assets for existing App campaigns
Step 1 of 2: Create promotion assets
- In your Google Ads account, click the Campaigns icon
.
- Click the Ads & Assets drop down in the section menu.
- Click Assets.
- Click on the plus button
and select Promotion.
- From the Add to drop down, choose to add the promotion asset to:
- Account: All ad groups of all campaigns
- Campaign: All ad groups of selected campaigns
- Ad group: To the specific ad groups selected
- (Optional) Select the occasion for your promotion.
- Select the language and currency of your promotion.
- Choose one of the following to show as your "Promotion type":
- Monetary discount
- Percent discount
- Up to monetary discount
- Up to percent discount
- Enter the name of the product or service you’re offering.
- Enter your app’s Google Play Store or App store link as the Final URL. If you are planning to also use this promotion asset with Search or Performance Max campaigns, enter a relevant Final URL that can be used for those ads as well.
- Select Promotion details and enter any requirements for your promotion such as a promo code or spending limit.
- (Optional) For "Displayed promotion dates", select a start date and an end date with your promotion assets in your ad. These selected promotion dates will be used to show users about the eligible dates for the promotion.
Step 2 of 2: Schedule the promotion asset
- Expand Advanced options, and set Asset scheduling to change the dates and times of when your promotion asset is eligible to show.
- You can also use “Days and hours” to choose more specific days and times for when your asset may be eligible to show.
Asset scheduling dates are when you want your promotion assets to be served to potential customers. Displayed promotion dates are when your promotion is eligible for potential customers. If Displayed promotion dates are provided but Asset scheduling dates are not, the promotion asset may continue to serve even outside of the Displayed promotion date window until the promotion asset is stopped or paused.
Example:
An advertiser has a seasonal promotion they want to run in the second week of August. To make sure they have enough time to promote the offer and to generate sizable user interest, the advertiser decides to start running the promotion from the start of August. In this case, the advertiser uses Asset Scheduling to highlight the offer for the first 2 weeks of August. The Displayed promotion dates are set for the second week of August only (when the offer is available).
How to create promotion assets for a new App campaign
Step 1 of 2: Create promotion assets
- In your Google Ads account, from the left page menu click the Create button
.
- Select Campaign.
- Select App promotion as your campaign objective, and click Continue.
- In the Ad group page, on the Ad assets segment, scroll down to Promotions.
- Click + Promotions.
- In the “Ad group level promotions” window, click
- (Optional) Select the occasion for your promotion.
- Select the language and currency of your promotion.
- Choose one of the following to show as your “Promotion type”:
- Monetary discount
- Percent discount
- Up to monetary discount
- Up to percent discount
- Enter the name of the product or service you’re offering.
- Enter your app’s Google Play Store or App store link as the Final URL. If you are planning to also use this promotion asset with Search or Performance Max campaigns, enter a relevant Final URL that can be used for those ads as well.
- Select Promotion details and enter any requirements for your promotion such as a promo code or spending limit.
- (Optional) For "Displayed promotion dates", select a start date and an end date to show with your promotion assets in your ad. These selected promotion dates will be used to show users about the eligible dates for the promotion.
.Step 2 of 2: Schedule the promotion asset
- Expand Advanced options, and set Asset scheduling to change the dates and times of when your promotion asset is eligible to show.
- You can also use “Days and hours” to choose more specific days and times for when your asset may be eligible to show.
Asset scheduling dates are when you want your promotion assets to be served to potential customers. Displayed promotion dates are when your promotion is eligible for potential customers. If Displayed promotion dates are provided but Asset scheduling dates are not, the promotion asset may continue to serve even outside of the Displayed promotion date window until the promotion asset is stopped or paused.
Example:
An advertiser has a seasonal promotion they want to run in the second week of August. To make sure they have enough time to promote the offer and to generate sizable user interest, the advertiser decides to start running the promotion from the start of August. In this case, the advertiser uses Asset Scheduling to highlight the offer for the first 2 weeks of August. The Displayed promotion dates are set for the second week of August only (when the offer is available).
How to add existing promotion assets to a new App campaign
- In your Google Ads account, from the left page menu click the Create button
- Select Campaign.
- Select App promotion as your campaign objective, and click Continue.
- In the Ad group page, on the Ad assets segment, scroll down to "Promotions".
- Click + Promotions.
- In the "Ad group level promotions" window, select the promotion assets you want to add. Click Apply.
