Transfer your client account to another agency

You might need to change the payment profile for your client account to a new one when an advertiser changes or leaves agencies. This process is called Change Who Pays. During this type of Change Who Pays, the accounts under your current payments profile need to move to a new paying manager account.

This article will help you transfer your client’s account to the new agency’s manager account, or any other manager account outside of the current hierarchy.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Steps to complete the Change Who Pays

1. Sign in to your Google Ads manager account.
2. Drill down into the client account to be transferred, and select Billing from the menu bar
3. Click Billing transfers, then click the pencil icon and select Change who pays.
   1. If the icon appears grey, make sure that you are logged in as the account’s paying manager. You can identify the paying manager on the client account’s "Billing settings" page.
4. Select External Billing Transfer.
5. Enter the transfer details:
   1. Manager account ID: The 10 digit ID of the new agency’s manager account
   2. Email address (optional): You can enter an email address of a POC at the new manager account if you would like. By default the admins of the new manager account will be notified.
   3. Future payer name: The name of the new agency that will be taking over this account.
   4. Transfer date: Choose a date for the transfer to go into effect, or select As soon as possible.
   5. Notes (optional): Any additional information you would like to send to the new agency.
6. Click Submit request, and then review and confirm request on the pop up page. You can cancel at this stage if anything looks incorrect.
7. You will now see a notification at the top of the Billing Transfers page where you can review the details of the request or cancel if needed.

Once your transfer request is submitted, the new agency will have 7 days to approve or deny the request. If no action is taken within 7 days, the transfer request is automatically canceled and will need to be re-initiated if it is to move forward.

If you have any questions regarding your transfer or need additional support, please contact us here.

Related links

• Transfer an existing client account to your agency
• Change the payments profile for your client account