Webflow: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.

Before you begin

You’ll need to have your Google tag ID.

 

The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.

If you have a tag starting with "AW-"

Note: If you’d like to set up your Google tag using this method, a paid Site plan is required. Learn more About Webflow plans and prices.

1. Sign in to your Webflow account.
2. On your “Dashboard”, find the site card you want to edit.
3. Click the 3-dot icon, then click Settings.
   
4. Under the “Custom code” tab, add your Google tag in the “Head” code section.

   <!-- Google tag (gtag.js) -->

   <script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>

   <script>

    window.dataLayer = window.dataLayer || [];

    function gtag(){dataLayer.push(arguments);}

    gtag('js', new Date());

    gtag('config', 'TAG_ID');

   </script>

5. Click Save changes.

If you have a tag starting with "G-"

1. Sign in to your Webflow account.
2. On your “Dashboard”, find the site card you want to edit.
3. Click the 3-dot icon, then click Settings.
   
4. On the “Settings” page, click Integrations, then enter your tag ID in the box under “Google Analytics”.
   
5. Click Save changes.