Prepare for Ads in Business Profile to Sunset

We understand that promoting your business is important. We want to help you reach potential customers wherever they are with campaigns that can promote your business across Google Search, YouTube and more to achieve your specific advertising goals.

That’s why we’re asking you to move to Google Ads, which will give you more control over your advertising. Within Google Ads, you can utilize Smart campaigns to show your ads to potential customers across Google Search, Google Maps, YouTube, and more – much like Ads in Business Profile. You can also drive results based on your campaign goal - like getting more calls, store visits or website purchases - with more control over keywords and ad assets. This will require some additional setup, but we’re confident it will give you more flexibility.

To that effect, in late October 2023, we will no longer support Ads in Business Profile. In order to continue advertising with Google, you will need to create a new campaign in Google Ads.

Your Ads in Business Profile will no longer run as of late October. You’ll receive a full refund if you have a balance still remaining in your account. Note, you’ll still be able to view your historical data in your Ads in Business Profile dashboard by visiting your Business Profile on Google Search and finding the recommendation to "View your dashboard" for your Ads in Business Profile. We'll also send you an email with a link to your dashboard that you can use any time.

Refund Policy

To request for a refund on your dashboard:

  1. Go to your Google Business Profile.
  2. Select Ads Settings.
  3. Under “Payment”, click Request Refund.

Whether you request a refund or not, you will receive a refund when the account is closed, which will happen automatically later this year.

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