With all the different devices and content types available now, people’s viewing habits are more diverse than ever. Still, 80% of viewers agree that YouTube offers the largest variety of video content compared to any other platform.1 And connecting with viewers on YouTube is getting easier than ever.
At Google Marketing Live 2023, we announced ways that Google AI can help you turn big challenges into big opportunities. Combined with your expertise and creative vision, our AI-powered solutions give you exciting new ways to improve your creative assets, launch video campaigns that drive high-impact results, and understand how suitability settings impact KPIs.
Expand your YouTube creative assets with AI-powered tools. Creative is a critical ROI driver. As viewers watch more types of videos (both vertical and horizontal) on multiple screens, the demand for your creative time and energy has never been higher. Improve the effectiveness of your campaigns by following YouTube best practices like uploading video assets in multiple orientations. Google AI can help you generate new horizontal, square, or vertical video ads using existing assets from sources like your other campaigns, product feed, app store listing, and more. It can also make a vertical video ad based on your horizontal video, making it a great fit for YouTube Shorts on mobile. You can even add voice-overs to your videos using Google’s text-to-speech technology. Google AI also works hard behind-the-scenes to improve the quality of your image assets on YouTube by increasing image resolution and using smart cropping to resize images to best suit the context they appear in.
Reformat horizontal video ads into square or vertical formats based on how someone is watching YouTube
Reach viewers across formats and screens with Google AI. Although people’s viewing habits are complex, reaching them on YouTube isn’t. AI-powered video campaigns deploy your ads across a custom mix of YouTube’s in-stream, in-feed, and Shorts environments, and across devices on connected TV, desktop, and mobile. This mix is uniquely based on your inputs—like creative and audience—and your business objective. For advertisers looking to optimize for site traffic and conversions, Video action campaigns can help you drive actions and conversions across these formats. For advertisers looking to drive awareness, Video reach campaigns use Google AI to serve the best combination of ads. Earlier this month, we announced that we’re adding in-feed video ads and expanding Shorts into Video reach campaigns for efficient reach to bring more opportunities to connect with your audience across YouTube.
Understand the impact of suitability settings on campaign performance. Impact forecasting is coming to Google Ads, giving you transparency and feedback into how suitability settings for your ads on YouTube may impact your campaign performance. Make more informed decisions and understand tradeoffs between your use of exclusions and the resulting impact on metrics like impressions and CPM.
Register and watch the YouTube TL;DR videos for more news on how to harness the power of Google AI to meet viewers where they're watching, and improve video creation and campaign optimization across YouTube's multiformat platform.
Posted by The Google Marketing Live Team
1. Google/Kantar, U.S., YouTube U.S. Hero Claims 2022, n=2,000 A18–64 gen. pop viewers of video content min. once/week, fieldwork completed in Q1 2022.
