Responsive search ads (RSAs) campaign level headlines and descriptions allow you to associate up to 3 headlines and 2 description assets at the campaign level. These assets will be applied to all enabled RSAs within the campaign.
Campaign level headlines and descriptions can be scheduled if you have assets that you want to show during a specific time period. Additionally, these assets can be pinned to certain positions if you want to ensure they show.
Benefits
- Schedule assets to show across a campaign (for example, promotional messaging that has a specific start and end date)
- Share campaign level headlines and descriptions that need frequent updating across RSAs
- Add an additional 3 headlines and 2 descriptions to the RSA limit, allowing Google Ads more options to show the most relevant combinations to your customers
Enhanced Flexibility
While responsive search ads can show up to 3 headlines in the traditional headline position (for example, text that is positioned at the top of the ad, above the body text), they can also serve in other parts of the ad based on what is predicted to perform best for each person’s unique search query:
- Headline asset text may show at the beginning of the description when it’s predicted to perform best.
- Up to 2 responsive search ad headlines can serve as link-based assets within the ad. In such instances, the asset would point to the same domain as your ad's main landing page. To maintain relevance, this flexibility will only occur within the same ad group.
If you have assets that are pinned to headline position 1, headline position 2, or description position 1, they’ll continue to show in their designated positions when your ads serve. Learn how to Pin headlines and descriptions to specific positions. Google will optimize the placement of all other assets while ensuring they remain relevant to the user's search query.
, then select All asset types or Headlines or Descriptions.
, then choose the position you’d like to pin that headline or description to.