Create a Performance Max campaign with a third party partner

Advertisers can now create and view their Google Ads Performance Max campaigns in select third party platforms, which allows advertisers to never need to leave the platform where they operate their business. This article explains what Performance Max campaigns are and who to contact for support.

Performance Max is powered by Google AI to generate campaign settings that help you get more value from your advertising. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.

For more information on leveraging Performance Max in Google Ads and the ways you can reach new customers and grow your business with Google, refer to the Performance Max support resources in the Google Ads Help Center and our FAQs below specifically for information on integrating Google Ads with your party platform. Note that the features available are limited and dependent on the third party partner so please contact your third party platform for a full list of what is available.

As you configure your Google Ads campaign, below is some helpful information to help you get started:

FAQs

What campaign types can I set up in the third party platform?

Currently, the third party platform only supports creating Performance Max campaigns.

What features are in the embedded app now?

The embedded app has specific key features designed to help new advertisers, specifically SMBs, modify campaigns seamlessly after setup with minimal points of entry and context needed.

I created my campaign on a third party platform, but I have a notification in my Google Ads account that my conversion was not set up. What should I do?

Conversion tracking in Google Ads is set up differently than conversion tracking in your third-party platform. You should follow the guidance in your third-party platform after you’ve set up conversions there.

Troubleshooting and support

Google Ads support is here to provide support to new customers who set up their campaign on a third party platform. Depending on the question you have, you will either need to contact Google’s support team or your third party platform’s support team.

Topic	Action
Google owned-front end or UI surfaces and ads-related questions.	Contact the Google Ads support Team through the "Contact Us" form at the bottom of the article.
Areas on the backend and getting started with the installation process.	Contact the third party platform partner’s support team.