Google Ads App campaign not running: Low creative asset coverage and diversity (Ad Strength)

App Campaigns with a limited set of ads or assets may have more difficulty serving since they are eligible to enter into fewer auctions and have more limited reach.

What you can do

  • Check your app campaigns to ensure you have a diverse set of creatives across ad formats.


Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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