Cost: Definition

The average daily budget or the amount that you're willing to spend each day for each ad campaign in your account is called cost. The amount of your budget is entirely up to you, and you can edit this amount whenever you like.

Was this helpful?

How can we improve it?
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Clear search
Close search
Google apps
Main menu