You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
Before you begin
You can integrate your BigCommerce account with Google Ads or Google Analytics for free. To set up integration, you’ll need a valid BigCommerce account.
The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
If you have a tag starting with "AW-"
- In your BigCommerce account, on the page menu on the left, click Apps. Note: Your storefront must be set up and launched to integrate your site with a Google tag.
- From the dropdown menu, select Marketplace and click the BIGCOMMERCE.COM/APPS button.
- Search for “Google Ads and Listings” in the search box and click the Ads and Listings on Google app.
- Click GET THIS APP.
- When prompted, click Log in to sign in to your store.
- On the “Marketplace” page, click Install.
- Review the terms of service, check the acknowledgment box, and click Confirm.
- After you’ve confirmed, you can begin setup. Select your storefront and country, then click Continue. Your storefront must be set up and launched to proceed.
- Click Sign in with Google. After you sign in, a popup will open to grant necessary permissions.
- After permissions are granted, click Continue.
- Choose a Google Merchant account connected to your Google account from the dropdown and click Connect. You can also click Create new account to create a new Merchant Center account.
- After you’ve connected your account, click Continue.
- Choose a Google Ads account connected to your Google Account from the dropdown, then click Connect. You can also click Create new account to create a new Ads account.
- After you’ve connected your account, click Activate channel. Your account is now configured for Google Ads.
If you have a tag starting with "G-"
- In your BigCommerce account, on the page menu on the left, click Settings.
- Scroll down the settings list. In the “Advanced” section, choose Data Solutions.
- In the “Web analytics” section and on the same row as “Google Analytics 4”, click Connect.
- Paste your Google tag in the box provided and click Connect to deploy your Google tag to your BigCommerce site.