UI reference map

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Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

This guide shows you how to quickly find key features in Google Ads. Use the image below as a map of your account to find such features as the campaigns page, billing, and shared library.

This illustration demonstrates the different sections of the 2-tier Google Ads user interface.

1. Top bar 2. Main menu 3. Filter bar 5. Section menu 4. Create button

Getting around Google Ads

Goal Icon Directions

Find any page

Search Icon

Search the page name (keyboard shortcut: G + T)

View data for a specific campaign or filter set

Workspaces Filter

In the filter bar, click "All campaigns," then the campaign or view

View campaigns data by type

Workspaces Filter

In the filter bar, click "All campaigns," then the campaign type

Get help

Help Icon

Help

View keyboard shortcuts

 

Shift + /

Campaign management

Goal Icon Directions

Ads

Campaigns Icon

Campaigns > Campaigns > Ads

Assets

Campaigns Icon

Campaigns > Assets

Audiences

Campaigns Icon

Campaigns > Audiences > Audiences

Change history

Campaigns Icon

Campaigns > Change history

Content exclusions

Campaigns Icon

Campaigns > Audiences > Content

Create a campaign

Create Button

Click Create in the side menu

Create a campaign via spreadsheet

Tools Icon

Tools > Bulk actions > Upload spreadsheets

Create a draft

Campaigns Icon

Campaigns > Campaigns > Drafts

Create an ad variation

Campaigns Icon

Campaigns > Campaigns > Experiments > Ad variations

Create an experiment

Campaigns Icon

Click Create in the side menu

or

Campaigns > Campaigns > Experiments

Audience selection and management

Goal Icon Directions

Keywords

Campaigns Icon

Campaigns > Audiences, keywords, and content > Search keywords

Audiences

Campaigns Icon

Campaigns > Audiences, keywords, and content > Audiences

Locations

Campaigns Icon

Campaigns > Audiences, keywords, and content > Locations

Content

Campaigns Icon

Campaigns > Audiences, keywords, and content > Content

Dynamic ad targets

Campaigns Icon

Campaigns > Audiences, keywords, and content > Dynamic ad targets

Ad schedule

Campaigns Icon

Campaigns > Audiences, keywords, and content > Ad schedule

Measurement

Goal Icon Directions

Auto-tagging (automatically turn on measurement on your website's pages)

Admin Icon

Admin > Account settings

Attribution

Goals Icon

Goals > Attribution

Conversions

Goals Icon

Goals > Conversions

Import goals from Google Analytics

Goals Icon

Goals > Conversions > click "New conversion action" > Select "Import"

Manage URL options for measurement

Campaigns Icon

Campaigns > Campaigns > Settings

See web pages associated with your conversions

Goals Icon

Goals > Conversions > click any conversion that happens on a web page

Planning

Goal Icon Directions

Keyword Planner

Tools Icon

Tools > Planning > Keyword Planner

Performance Planner

Tools Icon

Tools > Planning > Performance Planner

Reach Planner

Tools Icon

Tools > Planning > Reach Planner

Reporting and analysis

Goal Icon Directions

Insights

Campaigns Icon

Campaigns > Insights and reports

Auction insights

Campaigns Icon

Campaigns > Insights and reports > Auction insights

Search terms

Campaigns Icon

Campaigns > Insights and reports > Search terms

Ad schedule, devices, and locations

Campaigns Icon

Campaigns > Insights and reports > Where and when ads showed

Landing pages

Campaigns Icon

Campaigns > Insights and reports > Landing pages

Reports Editor

Campaigns Icon

Campaigns > Insights and reports > Report editor

Dashboards

Campaigns Icon

Campaigns > Insights and reports > Dashboards

Bidding

Goal Icon Directions

Adjust bids

 

You can adjust bids in several ways, depending on your goal:

  • Audience Campaigns > Audiences, keywords, and content > Audiences
  • Audience location Campaigns > Audiences, keywords, and content > Audience locations
  • Day and time Campaigns > Campaigns > Ad schedule
  • Device Campaigns > Insights and reports > Where and when ads showed > Devices
  • Seasonality Tools > Budgets and bidding > Adjustments > Seasonal

Exclude data from bidding optimization

Tools Icon

Tools > Budgets and bidding > Adjustments > Exclusions

Audience management

Goal Icon Directions

Audiences

Campaigns Icon

Campaigns > Audiences, keywords, and content > Audiences

Audience manager

Tools Icon

Tools > Shared library > Audience manager

Audience insights

Tools Icon

Tools > Shared library > Audience manager > Your data insights

Brand safety

Goal Icon Directions

Placements

Campaigns Icon

Campaigns > Audiences, keywords, and content > Placements

Content exclusions

Campaigns Icon

Campaigns > Audiences, keywords, and content > Content

Billing

Goal Icon Directions

Billing

Billing Icon

Billing

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