UI reference map

Google Ads tutorials: New ads design

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Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

This guide shows you how to quickly find key features in Google Ads. Use the image below as a map of your account to find such features as the campaigns page, billing and Shared library.

Top bar

Main menu

Filter bar

Section menu

Create button

Getting around Google Ads

Goal	Icon	Directions
Find any page		Search the page name (keyboard shortcut: G + T)
View data for a specific campaign or filter set		In the filter bar, click 'All campaigns', then the campaign or view
View campaigns data by type		In the filter bar, click 'All campaigns', then the campaign type
Get help		Help
View keyboard shortcuts		Shift + /

Campaign management

Goal	Icon	Directions
Ads		Campaigns > Campaigns > Ads
Assets		Campaigns > Assets
Audiences		Campaigns > Audiences > Audiences
Change history		Campaigns > Change history
Content exclusions		Campaigns > Audiences > Content
Create a campaign		Click Create in the side menu
Create a campaign via spreadsheet		Tools > Bulk actions > Upload spreadsheets
Create a draft		Campaigns > Campaigns > Drafts
Create an ad variation		Campaigns > Campaigns > Experiments > Ad variations
Create an experiment		Click Create in the side menu or Campaigns > Campaigns > Experiments

Audience selection and management

Goal	Icon	Directions
Keywords		Campaigns > Audiences, keywords and content > Search keywords
Audiences		Campaigns > Audiences, keywords and content > Audiences
Locations		Campaigns > Audiences, keywords and content > Locations
Content		Campaigns > Audiences, keywords and content > Content
Dynamic ad targets		Campaigns > Audiences, keywords and content > Dynamic ad targets
Ad schedule		Campaigns > Audiences, keywords and content > Ad schedule

Measurement

Goal	Icon	Directions
Auto-tagging (automatically turn on measurement on your website's pages)		Admin > Account settings
Attribution		Goals > Attribution
Conversions		Goals > Conversions
Import goals from Google Analytics		Goals > Conversions > click 'New conversion action' > Select 'Import'
Manage URL options for measurement		Campaigns > Campaigns > Settings
See web pages associated with your conversions		Goals > Conversions > click any conversion that happens on a web page

Planning

Goal	Icon	Directions
Keyword Planner		Tools > Planning > Keyword Planner
Performance Planner		Tools > Planning > Performance Planner
Reach Planner		Tools > Planning > Reach Planner

Reporting and analysis

Goal	Icon	Directions
Insights		Campaigns > Insights and reports
Auction insights		Campaigns > Insights and reports > Auction insights
Search terms		Campaigns > Insights and reports > Search terms
Ad schedule, devices and locations		Campaigns > Insights and reports > Where and when ads showed
Landing pages		Campaigns > Insights and reports > Landing pages
Reports editor		Campaigns > Insights and reports > Report editor
Dashboards		Campaigns > Insights and reports > Dashboards

Bidding

Goal	Icon	Directions
Adjust bids		You can adjust bids in several ways, depending on your goal: Audience Campaigns > Audiences, keywords and content > Audiences Audience location Campaigns > Audiences, keywords and content > Audience locations Day and time Campaigns > Campaigns > Ad schedule Device Campaigns > Insights and reports > Where and when ads showed > Devices Seasonality Tools > Budgets and bidding > Adjustments > Seasonal
Exclude data from bidding optimisation		Tools > Budgets and bidding > Adjustments > Exclusions

Audience management

Goal	Icon	Directions
Audiences		Campaigns > Audiences, keywords and content > Audiences
Audience manager		Tools > Shared library > Audience manager
Audience insights		Tools > Shared library > Audience manager > Your data insights

Brand safety

Goal	Icon	Directions
Placements		Campaigns > Audiences, keywords and content > Placements
Content exclusions		Campaigns > Audiences, keywords and content > Content

Billing

Goal	Icon	Directions
Billing		Billing